Retailing makeup, Does it make sense for you?

Maybe this conversation sounds familiar as a working makeup artist?

Client: This is great! Where can I get this foundation?
Me: Well, it’s on an industry makeup website over here. (writes down name on paper)
Client: …and what about this sponge?
Me: Oh! I love that one, you can find it on Amazon I think, or maybe this site? I usually get it at the Makeup Show when I go.
Client: Oh ok, I’ll try that. What about this lip moisturizer, I have to have this!
Me: Oh! I get that at the makeup show too, makeup artists LOVE it! It’s always used backstage at NYFW and the artists we learned about it from get it in Paris when they are there. I think it originates in Australia.
Client: (blank stare)

Ok, you get what I am saying here. I want to help my clients get high quality products to help them continue to put their best face forward each day that I am not around, but it is truly a hassle to have 100 different resources for them to shop from and a headache for my client and their credit card as well. I also didn’t mind the ideal of finally getting compensated for my natural recommendations as I had been making other companies money for years by doing so. For this reason I have had the serious thought of picking up a direct sales line to retail so that they can order directly from me and have product sent straight to them, but there were a few things holding me back from joining a direct sales line so quickly. I decided I had to at least have the following things in place for me to finally decide to go all in and support a line.

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Gretchen Mol’s Hair and Makeup for DC’s Premiere of “An American Affair”

I had the pleasure of working with Gretchen Mol this week for the Washington D.C. Premiere of her new movie “An American Affair” out tomorrow, the 27th of February.

Gretchen is a classic beauty that has a look reminiscent of the iconic roles she tends to play. She was Bettie Page in HBO’s “The Notorious Bettie Page”  and you may recognize her past role as Roxie Hart in Broadway’s “Chicago”. In her new movie she plays a character (a mistress possibly?) that has a relation to JFK in the time leading up to his assassination.

Regardless of the complex characters Gretchen tends to play, Gretchen herself is an amazingly down to earth, talented and beautiful actress as well as proud mother.

For her movie premiere I decided to add some waves into Gretchen’s naturally fine and curly hair. I included her input in the whole process and together we decided on a hair and makeup look that would set the right tone for the evening and would work with her classic Jason Wu dress, whom you may know as the designer of Michelle Obama’s Inaugural Ball gown.

I set her hair in medium sized pin curls while doing her makeup and when we released and lightly finger combed through the curls a form started to take place. I kept more of the formed curls in the front, left the hair pretty loose and carefree on the sides and pinned any extra length up in the back, allowing some of the hair to fall naturally out of the pins.


Hair and Makeup by Kathy Aragon for Gretchen Mol / Image courtesy of WireImage
Hair and Makeup by Kathy Aragon for Gretchen Mol / Image courtesy of WireImage

For Gretchen’s makeup we did a soft neutral shadow with a black wing tipped liner. Her face was given a glow with a slight mix of Face Atelier’s Ultra Foundation mixed with a dab of Face Atelier’s Ultra Sheer foundation. I added a little smudged color under the eye, highlighted the cheekbones and opted for a soft pink over the cheek as she didn’t want to look too dramatic for this event. The lips were just a light sheer pink gloss over her natural rosy pigmented lips (lucky Gretchen!).


Hair and Makeup by Kathy Aragon for Gretchen Mol / Image courtesy of WireImage
Hair and Makeup by Kathy Aragon for Gretchen Mol / Image courtesy of WireImage

I had a great time working with Gretchen and I wish her the best of luck with everything she does! I look forward to seeing more of her work and maybe, one day, we will get to see her in more iconic rolls. Let’s talk Marilyn Monroe! 😀

Here is a video of the Movie Premiere After Party held by Washington Life Magazine.

WLTV World Premiere Screening “An American Affair” from Washington Life Magazine on Vimeo.

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