Maybe this conversation sounds familiar as a working makeup artist?
Client: This is great! Where can I get this foundation? Me: Well, it’s on an industry makeup website over here. (writes down name on paper) Client: …and what about this sponge? Me: Oh! I love that one, you can find it on Amazon I think, or maybe this site? I usually get it at the Makeup Show when I go. Client: Oh ok, I’ll try that. What about this lip moisturizer, I have to have this! Me: Oh! I get that at the makeup show too, makeup artists LOVE it! It’s always used backstage at NYFW and the artists we learned about it from get it in Paris when they are there. I think it originates in Australia. Client: (blank stare)
Ok, you get what I am saying here. I want to help my clients get high quality products to help them continue to put their best face forward each day that I am not around, but it is truly a hassle to have 100 different resources for them to shop from and a headache for my client and their credit card as well. I also didn’t mind the ideal of finally getting compensated for my natural recommendations as I had been making other companies money for years by doing so. For this reason I have had the serious thought of picking up a direct sales line to retail so that they can order directly from me and have product sent straight to them, but there were a few things holding me back from joining a direct sales line so quickly. I decided I had to at least have the following things in place for me to finally decide to go all in and support a line.
“Twenty Makeup Artists. Nine Themes. Five Days. One Unforgettable Experience.”
Since it’s conception, The Powder Group has come to be known by the makeup industry as a resource that puts forward outstanding artist education, events, publications, and more. One of their annual events is an exclusive, 5 day trip to Provincetown, MA. where a group of 20 makeup artists come together to partake in a unique experience to the beauty industry as a whole.
The tagline on evolution’s logo tells you enough to entice you, enough to know you need to be a part of the experience, but not enough about what happens each day. The vagueness is purposeful. The more open minded you go into evolution, the more you will get out of it in the end. I had the opportunity to not only experience this program once, but twice, and I want to share my experience with those interested in the process.
I’ve found through reading various blogs that there are different types of product reviews. There are reviews of products that one has thoroughly tested for wearability, texture, coverage, and all the other elements that goes into making a beauty product great. It’s tested for the day and then decided upon whether the product is fantabulous, okay, or something you give to your kids to do art with. There are also the reviews that have come from the writer truly knowing the product thoroughly and who has fallen in love with it enough to use it on a daily basis. Those are the beauty products that will be featured in “Kat’s Kit Spotlight” . I have a number of products that I have used and abused on every shoot or event because of it’s reliability. When I use these products I know that it will do precisely what I need it to do which makes the job that much easier. I’m sure over time this section will be condensed more and more to being affectionately known as a “KatKit” product, but for now I introduce you to my first official product spotlight…