"evolution" by The Powder Group

“Twenty Makeup Artists. Nine Themes. Five Days. One Unforgettable Experience.”

Since it’s conception, The Powder Group has come to be known by the makeup industry as a resource that puts forward outstanding artist education, events, publications, and more. One of their annual events is an exclusive, 5 day trip to Provincetown, MA. where  a group of 20 makeup  artists come together to partake in a unique experience to the beauty industry as a whole.

The tagline on evolution’s logo tells you enough to entice you, enough to know you need to be a part of the experience, but not enough about what happens each day. The vagueness is purposeful. The more open minded you go into evolution, the more you will get out of it in the end. I had the opportunity to not only experience this program once, but twice, and I want to share my experience with those interested in the process.

So I know you are waiting for the big reveal, what goes on in Provincetown and why isn’t its programs contents widely known by now? There are two main reasons that you may not have heard about what happens at evolution, even though dozens of people, ranging from beginning artists to those who are lead artists of top national cosmetic companies, have gone through the evolution program.

Posted in Events, Featured, Inspiration- "Makeup Is Art" | Tagged , , , , , , , , | 4 Comments

elevate artists Industry Workshop in the Washington DC Metro area

Hi World! First off I want to say Happy New Year!!!

I gave the blog a little makeover, and in my hastiness realized I put up the wrong logo. Greeaat. But as I work that out, I have a lot of great announcements coming up so if you can forgive the time I took in between posts (it hasn’t been a  year, I just erased a bunch of dated stuff in between this and my last thread) then I promise you will get some info that will be timely! Grin

First things first…

I’m pleased to announce since we’ve last talked I have started a company with my husband called “elevate artists”.

elevate artists is a concept that was thought up and brought to fruition by myself and my photographer husband, Luis Aragon. (With the coaxing of some amazing artist friends). Throughout both our careers we’ve met and become great friends with incredibly talented and in demand artists in every genre of the fashion and commercial industry including other photographers, digital retouchers, makeup artists, stylists, models, and more. When we opened the doors to our Washington DC based studio, Studio400, we invited artists to hold workshops at their studio when noticing a trend of top quality education bypassing the area. The workshops that took them up on their invitation included in demand names such as The Powder Group, Billy B., Deshawn Hatcher, Sean Armenta, Suzanne Patterson, and more.

Posted in Events, Featured, Industry News | Tagged , , , , , , , , , , , , | 2 Comments

The Winner of the UNII Cosmetic Palette Giveaway is…

I thank each and every one of you for entering the UNII Cosmetic Palette Giveaway through this post here.

The winner is, ELISA, comment #5 chosen by Random.org!

Congrats Elisa and email me at kathy@kathyaragon.com with you address and choice of color and we will get that off to you right away. (You can find the colors here)

Enjoy and I look forward to bringing everyone another giveaway very shortly!

Posted in Featured | Leave a comment

New on the Scene: UNII Cosmetic Palette Review and Giveaway!

For a long time now it has been common practice for freelance makeup artists to consolidate their makeup kits for no other reason than to lighten the load they have to lug around and to have everything as neat and organized as possible.

Those cute packages that may draw our eye to a particular product  may look harmless, but many of them grouped together give off some considerable weight, and ounces can seem like pounds when hauling a makeup kit. This is where magnetic palettes come in. There have been a number of palettes put on the market geared towards makeup artists that serve the purpose but skimp on the style department, but now UNII Cosmetics have come out with their own fun version for consumers and artists alike.

UNII Palette in Twilight

Is that an empty palette you ask? Why yes, it is! Not only is it empty, but it is magnetic, and it’s purpose is to cling on to the metal pans that lie within those pretty packages. This method is known as “depotting”. The metal pans that contain the makeup have a glue backing which adheres the product to the outer casing. Using techniques to warm up that glue loosen the pan, and voilà, the pan pops out and can then be stored onto a magnetic palette! The amount of product you can store in one palette depends on the size of the pan and palette itself, but there is no question…palettes are a great for consolidating your many products into one slim, easy to carry case.

Posted in Beauty Product Reviews, Featured, Giveaways, Video | Tagged , , , , , , , , | 34 Comments

Kat’s Kit Spotlight: Eve Pearl’s Salmon Concealer

Eve Pearl Magic Salmon Concealer Wheel

Ok, admit it, how many of you knew I would be posting about this particular product any day now? Many people that know my artistry in any way know that I am a “Salmon Concealer-a-holic” but it’s with good reason! For those of you not in the know about this dream product yet, let me have the honor of introducing you to one of my “Kat’s Kit” specialty items:
Eve Pearl’s Magic Salmon Concealer.

I first learned of salmon concealer when sitting in a workshop at the International Beauty Show years ago, before getting into freelance makeup full time. As the esthetician of my family’s spa, I was in gear to pick up some extra makeup education during my trip to the show. I sat in on an incredibly in depth and inspiring makeup class and it wasn’t until after I became a fan of the presenter that I realized she was 5 time Emmy Award winning makeup artist Eve Pearl herself. I would go to see her present every year and was amazed at all the new tricks I would learn each time I went. I also became very impressed with this special Salmon Concealer she talked about during the demo that just seemed to whisk away darkness under the eyes.  Every year I would vow to buy the salmon concealer by the end of the show day and every single year I would get back to her table to find the concealer was GONE. Snatched up. Sold out before I was able to get my own hands on some!

Posted in Featured, Kat's Kit | Tagged , , , , , | 2 Comments

Kat’s Kit Spotlight:Skinprep FX Primer by Cover FX

Skinprep FX Primer by Cover FX

In yesterday’s post I mentioned I used an extra primer for skin that needed a bit more help in the texture department. I sometimes find myself finding my moisturizing/primer in one (Embyolisse) is just not enough for my mature clients. That is when this stellar primer steps in: Skinprep FX by Cover FX.

I ran into this gem at the Chicago Artist Summit I was teaching a workshop at. I was asked to do a class on “Makeup for Mature Women” and I ran right over to the Cover FX booth to find a particular foundation but ended up talking to the reps at the booth about this baby. I started to play around with the consistency on my hand and added it to silicone based makeup to see how it could thin some of my favorite products out. Kevin, from one of my favorite lines, even came over (his booth was across there’s!) and started showing me why this primer was considered “Liquid Gold” in the makeup artist community. I mean seriously, when you have people coming from competitor’s booths to show you something that says a lot!

Posted in Beauty Product Reviews, Kat's Kit | 1 Comment

Kat’s Kit Spotlight: Embryolisse Lait-Crème Concentrè

I’ve found through reading various blogs that there are different types of product reviews. There are reviews of products that one has thoroughly tested for wearability, texture, coverage, and all the other elements that goes into making a beauty product great. It’s tested for the day and then decided upon whether the product is fantabulous, okay, or something you give to your kids to do art with. There are also the reviews that have come from the writer truly knowing the product thoroughly and who has fallen in love with it enough to use it on a daily basis. Those are the beauty products that will be featured in “Kat’s Kit Spotlight” . I have a number of products that I have used and abused on every shoot or event because of it’s reliability. When I use these products I know that it will do precisely what I need it to do which makes the job that much easier. I’m sure over time this section will be condensed more and more to being affectionately known as a “KatKit” product, but for now I introduce you to my first official product spotlight.

There is no better place to start than with one of my basics I use to prep most the skin I work on for print and events: Embryolisse Lait-Creme Concentre also known as 24-hour miracle cream.

Posted in Beauty Product Reviews, Kat's Kit | Tagged , , , , , , | 1 Comment

Here is to 2010 with love for 2009!

Happy 2010 Everyone !!!!

I hope everyone is settled down from the Holidays and just as pumped as I am to start a whole new chapter for 2010! I have been busy so far in making some necessary changes and am ringing in the new year with a clean, uncluttered face lift to MakeupisArt.com. Trust me when I say I have already resolved to blogging on a regular schedule and have so many things up my sleeve I can not wait for you to see! I have a great feeling about this year and things have already been put in motion to make me feel that way.

Recently, our photography/makeup studio that we started a few years ago called Studio 400 had to close it’s doors suddenly at the end of  last year when our landlord we were subleasing from decided not to continue his lease. I searched diligently and came across another space in the same Lorton area the was twice the size of our last place, and was not a shared space. We asked more amazing talent to come on board and Studio 400 has opened again and has already been in action every day of the new year!

Posted in Featured | Tagged , , , , , , , , , , , , , | 5 Comments